The first release of AppTrend (Summer 2010) describes this tech revolution in great detail, profoundly informs mobile strategies and provides mobile application best practices from the all-important viewpoint of users.
Specifically, the project focuses on:
- Exploring users’ evolving expectations of, and relationships with, mobile devices
- Determining the most and least effective practices in app design
- Exploring the impact of apps on consumer behavior
- Identifying trends in each of the above areas
AppTrend is:
- Comprehensive: The sample consists of 20 in-depth interviews with users aged 13-44; each interview lasted 45 – 55 minutes
- Inclusive: AppTrend included users of key devices (e.g., the iPad, iPod Touch, iPhone, Android phones, etc.)
- Diverse: Sessions were conducted on both US coasts
- Affordable: For a single investment of $3,950, a subscriber is provided with:
- A full analysis in PowerPoint format of the debut research (Summer 2010)
- A telephone presentation / briefing session with the team that conducted and analyzed the research
The Summer 2010 AppTrend report is now available! If you are interested in purchasing this analysis, or would like to discuss proprietary research for your specific mobile application or suite of applications, please contact us.
