Case Study 2 – VOD Concept and Interface Evaluation

Client’s Objective:

• The client sought to develop a new Video On Demand service for its customers

Our Impact:

• M&ES conducted an eight-month program of research from concept development through to prototype usability

Research Solutions:

• Concept exploration: Evaluated the core concept with current and prospective subscribers
• Determined overall appeal and likely barriers to adoption
• Uncovered key consumer questions and areas of confusion to be addressed by marketing
• Interface navigation: Conducted usability sessions to determine the prototype’s intuitiveness
• Tested key VOD features and functionality
• Identified multiple opportunities to enhance the user experience (design, organization, graphics, etc.)
• Product installation: Examined the product installation process
• Determined the optimal instructional flow and messaging (on-screen) to support the user through product installation

End Result:

The program of research had significant impact on the development of the service and its user interface