Case Study 4 – Website Redesign

Client’s Objective:

• A leading online destination for entertainment news, original content and services sought to reverse a trend of declining traffic

Our Impact:

• M&ES worked with this company to drastically redesign its website and reposition its content

Research Solutions:

• Creative design & execution analysis: Established the optimal creative approach to the website
• Determined the intuitiveness and visual appeal of a variety of potential creative executions
• Identified the distinct brand message communicated by each execution
• Prototype evaluation: Evaluated a prototype of the new site design
• Identified key design, content and usability issues
• Confirmed the overall appeal of the redesigned site

End Result:

• The redesigned site has seen significant increases in traffic and page views