Case Study 8 – MMOG Product Development

Client’s Objective:

• A major integrated media company sought to launch a new premium online product for pre-tweens and tweens

Our Impact:

• M&ES worked with this company through every step of the development process, resulting in the release of a highly successful, massively multiplayer online game

Research Solutions:

• Concept testing: Evaluated and refined the product concept and benefits
• Creative execution analysis: Determined the optimal creative approach to the product
• Prototype evaluation: Used a simulated real-world environment to observe children interact with a prototype of the product
• Uncovered a variety of critical usability issues
• Confirmed children’s interest in and engagement with key product elements
• Messaging analysis: Identified the most compelling messaging concepts for parents and children
• Package testing: Used a simulated in-store experience to determine the level of visibility, affinity and communication for alternative package designs

End Result:

• The final product was hailed as the first of its kind and has been recognized with numerous industry awards, including: Game Industry News’ Family Game of the Year; Computer Gaming World’s MMPORG of the Year; and the All Star Software Award from Children’s Software Revue Magazine
• The profound success of the product has led the client to work with M&ES in developing several other premium online products for children and families